Allow me to correct you, everyone wants to design for smart, advanced users who have the latest browsers that allow us to do cool stuff while we hope that the m

Allow me to correct you, everyone wants to design for smart, advanced users who have the latest browsers that allow us to do cool stuff while we hope that the masses will get with the program / super users will tout our product so well the masses feel they must adopt it. Obviously that's an overgeneralization but I don't know very many people who actually want to design for the masses. Converting the masses is only something we value because we know it's necessary to make a lot of money, not because we believe reaching the masses by itself is a sign of great design or innovative work. For example most developers and almost all designers I know use macs and design for macs (e.g. web typography that looks fantastic next to Mac OS UI elements and out of place next to windows UI elements) even though many of their users may be using windows.