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Ask HN: Any programmers here that are able to make a living selling their own programs?
If so, feel free to share any advice you might have, and plug your own product as well.
I'm a programmer always looking for inspiration, and my dream is to make a living writing and selling my /own/ software, from my /own/ computer chair.
- alain94040 17y agoYes. Join the Joel on Software community (http://discuss.joelonsoftware.com/?biz http://discuss.joelonsoftware.com/?biz) would be my advice. Don't count on donations is my other advice :-) Selling consumer software: very tough, but can be done by one individual. Selling to businesses: very specialized, much easier to make your first $100K, but you can't be a one-man shop.
- doubleyooexwhy 17y agoThat's what I gather. I think for the consumer, they want most things to be free -- and if they're not free, there's always going to be a crack/keygen available for download.
- ruslan 17y agoSell service instead. Like, if you develop a game, sell online access to maps which cannot be downloaded, but can be used once connected. Maintaining accounts is much easier than maintaining keys which can be cracked.
- doubleyooexwhy 17y ago"SaaS" seems to be the buzzword. Thanks for reminding me about it, I'll consider some possible implementations.
- Hexstream 17y agoWell, since the question is, "Any programmers here that are able to make a living selling their own programs?", I thought this approach would be excluded... But it's true that selling services is pretty much the absolute anti-piracy tactic.
- rmc00 17y agoRight now, I only sell my services as a freelancer, but I would love to sell my actual software. I found David Heinemeier Hansson's talk at Startup School 08 (http://www.omnisio.com/startupschool08/david-heinemeier-hansson-at-startup-school-08 http://www.omnisio.com/startupschool08/david-heinemeier-hans...) to be profound in its simplicity.
- doubleyooexwhy 17y agoI'm trying. I wrote AutoScreen (http://www.16software.com/autoscreen http://www.16software.com/autoscreen) about a year ago, and I'm getting 2-3 sales a month -- the majority of those sales seem to come from small businesses -- with $0 in advertising (can't afford it, to be honest). I've been kept fairly busy adding new features for my users, but it's time to focus on another app, because 2-3 sales/month is definitely not enough to survive on. For me, the hard part is coming up with something "worth" taking the time and effort to go through with. I've had some ideas -- but I want to do something unique, that has a chance to really take off. But should I target the everyday user, or should I target businesses (who are less likely to pirate, from what I read)? Should I make something that has the chance to be wildly popular among all computer users, or that is targeted towards a niche audience? The good thing about knowing how to program, though, is it's essentially all you need (besides a good idea) in order to make a living on your own. Of course you need some other skills, such as marketing, but it seems to me, if you've got a program that does something that people think is useful enough to pay for, you're set. Looking forward to what you guys have to say. For what it's worth, I also posted this topic on reddit (http://www.reddit.com/r/programming/comments/8f4dk/any_programmers_here_that_are_able_to_make_a/ http://www.reddit.com/r/programming/comments/8f4dk/any_progr...) about a week ago.
- russell 17y ago$.02 worth. If you can target your software or marketing towards a vertical, the relevant magazines and industry associations are starving for articles. You can get free marketing from how to articles targeting a vertical. Then rewrite it for another vertical. A possible idea is how an existing customer is using your product. Better than brochureware.
- doubleyooexwhy 17y agoBrilliant, thanks a lot.
- zackattack 17y agoHow is TrialPay working out for you?
- thinkcomp 17y agoI make a living running Think (http://www.thinkcomputer.com http://www.thinkcomputer.com) and have customers using Exponent, which is a web-based financial management (accounting + payroll + taxes + CRM) program, Whiteboard, our CMS, and Lampshade, our PHP framework.
- mgiger 17y agoI've been making a living from selling my shareware app EarthBrowser (http://earthbrowser.com http://earthbrowser.com) for over 10 years now. It isn't easy competing with Google Earth, but it's possible to do a one man shop if you work smart.
- wushupork 17y agoEarthBrowser is awesome. I looked at it not too long ago and thought it was very impressive.
- jlsonline 17y agoJust took a look at EarthBrowser. Very cool indeed. I didn't expect Adobe AIR and would prefer it didn't default to a desktop icon but overall I like it quite a lot. Can I remove the drop shadow from the default font? An unexpected side effect is that I can finally tell what time it is in England (for football / soccer matches. Go Arsenal!) Edit - registered my copy. Really enjoying it! Edit 2 - The included version 1.0 of Adobe Air raised an alert ("very dangerous") in Kaspersky Anti-Virus 2009. I went ahead and upgraded to version 1.5.1 of Air, as was suggested by Kaspersky.
- pz 17y agoI know its a bit trendy, but I am making a living off of iPhone apps. I don't have any smash hits but have been maintaining a fairly consistent income since I published my first app last December. Right now I am trying to ramp up the number of apps I have and my goal is to match my previous salary at a "hot, young internet startup" in the valley (which is in the throws of death, i think) This was my first experience selling software, I was always a research oriented, backend sort of guy... usually a few abstractions away from the actual product. So I had to think about a lot of new things, but it was really fun. I wasn't used to thinking about where buttons should go or how the UI flow for creating a new game. And I certainly wasn't used to responding to user feedback. The first version of my first game was pretty buggy and people complained and there was my name next to it in the app store. Not something I was used to. But now I most of the emails I get tell me how much they like the program and as much as I like to say I hate people, it feels pretty good. So maybe that's inspiring. Or maybe the fact that its noon and I'm typing this from bed with my dogs asleep next to me will inspire you. Although, the freedom to work on my own terms is a blessing and a curse. This has been covered before on HN, but I would say if you have the self discipline, then its more of a blessing. I have mixed feelings about writing apps because it can be a crapshoot. I don't think you can go into it expecting to write a huge hit, but I also think its one of the best places for an independent software developer. Apple takes care of a lot of the non-development details for you and you can get your app in front of a lot of eyes very quickly. PS: I will probably go back to work at another startup someday. As much as fun as I'm having, I do miss working with a good team of folks on something that requires EVERYONE's effort. But for now, I am very happy doing what I'm doing.
- ambulatorybird 17y agoSo people complained that you were doing business under your own name? Did you set up a 'doing business as' since then?
- johns 17y agoMy interpretation of what he said is that they were complaining about his programs and the reviews were next to his name.
- nickpp 17y agoI very much enjoyed the answers to this very question on Digg (oops sorry I mean Reddit): http://www.reddit.com/r/programming/comments/8f4dk/any_programmers_here_that_are_able_to_make_a/ http://www.reddit.com/r/programming/comments/8f4dk/any_progr...
- kbrower 17y agodigg==reddit?
- silentOpen 17y agoIt's not a question any more. :-(
- ssprang 17y agoI'm making a living with Brushes, a painting app for the iPhone (http://brushesapp.com http://brushesapp.com). I started developing it about a year ago, and it's been on sale since August 2008. Sales didn't really take off until January, when the work of one of my artists got picked up by a lot of blogs (and eventually Gizmodo). It was subsequently featured on the front page of the iTunes App Store and that was certainly helpful. At this point, I'm somewhat reluctant to work on new iPhone apps. There are so many apps on the store that it's far too easy to get lost in the noise. An iPhone game that some friends and I released back in December was DOA. I will admit that I haven't fully cracked the marketing nut yet though. I'm actually looking for an exceptional graphic designer in the SF Bay area with whom to collaborate on some iPhone/Mac OS X projects if anyone is interested.
- pz 17y agoHi, i posted a response to the same link about my experience developing iphone apps. I've published two of my own apps. One of them fulfilled a specific niche and was picked up right away. Its not a blockbuster but sales have been significant (i.e. living wage) and steady. My other app disappeared very quickly and i was pretty discouraged. I made a light version and it wasn't much help. Then it miraculously appeared on the "what's hot" list and sales are ok now.
- jamroom 17y agoI've been selling Jamroom online for almost 6 years - supports me full time + 2 part time developers, and a handful of designers as well.
- joshsharp 17y agoNow that's a nice idea - you're basically just selling a CMS, but targeted at the music industry. Given the licenses don't seem to be recurring, you must have a fairly popular product to be able to live off it. Good work.
- jamroom 17y agoThanks for the follow up - it's appreciated. Jamroom was one of the very first CMS's (at the time we called it a Media CMS) that supported audio/video - most CMS systems back in 2003 were focusing on blogging and text handling, so it helped to be one of the first systems handling media. The shutdown of mp3.com sent a lot of users in our direction looking to handle things on their own, and we've been organically growing ever since ;)
- bemmu 17y agoBefore I was making my living from a Facebook app, which I sold for a sum which combined with my savings from the ad revenue is enough to support me for about 5 years. I figured it might take some time until I find the next thing, but just a few weeks after it my MySpace app Coolest Friends started to catch on and now I'm living off that. I've had tons of little things and experiments I've done, but of course I selectively mention only those few that worked. I think it's important to just push stuff out there fast and see what happens.
- harpastum 17y agoI just released Tranquil Checkers (http://www.tranquilapps.com http://www.tranquilapps.com), last thursday. I've only got three sales so far, but the first wave of 7-day trial expirations is coming up this thursday. I'm only a college student, and I'm excited to join the fray.
- pbz 17y agoI guess I'm a UI critiquing mood right now, so here it goes: 1) There's a little bit too much white space around your logo 2) There's not enough contrast on the menu bar between the lime and the white text. If you want to keep the same colors try to make the text in the menu larger (16/18px). 3) "Tranquil Checkers" rivals the logo in terms of importance, i.e. needs to be smaller or make the logo smaller. Basically, my eyes are not sure what's more important, the logo or that text. The icon on the left is also out of proportion with the text on the right. You could move the "Tranquil Checkers" text a bit higher and add a short explanation below (smaller text) so that the height of the changed block of text matches the height of the icon; or just make the icon smaller. 4) The text on the about section makes my eyes hurt. There's not enough contrast. Play around with those colors a bit. 5) "Download free 7-Day Trial" is too large. You could put some kind of icon on the left to draw attention. 6) The two columns of icons looks good. 7) See 5 for the text at the bottom. Otherwise it's so close... :) I hope this helps, good luck!
- harpastum 17y agoThanks a lot for the input! I'm really not too experienced with design, so every little bit helps :)
- joshsharp 17y agoCongratulations, and good luck with selling it. How/where do you advertise or market it? Or are you just hoping people will stumble across it and buy it?
- harpastum 17y agoI've mostly just put it on the major software download sites (versiontracker, etc.), although I'm planning on doing some AdSense investment once I get a reasonably accurate conversion ratio.
- adinobro 17y agoMy Dad has been selling his software for almost 8 years now and I know a number of people that have sold there own software. I will eventually do the same but I'm too busy at the moment. That being said there are a couple of things that you might want to think about. 1. Most products have a short self life. Think of all the iPhone apps. In 5 years we will probably be on the 3rd version and there will be lots of new features. If the application critical it is likely that the feature will be built into the iPhone at a later date or a free version will come out. If it isn't then it will reach market saturation and then the sales will die off. 2. You can make the sales increase by releasing a new version and fixing bugs. Depending on the application this can extend it's life by a number of years. You will also need to learn how to market your application. Do you want to spend time learning about internet marketing, seo, mailing lists, adwords, etc? Some people find it fun. Other people hate it. 3. Think of all the applications that you were using 5 or 10 years ago. How many are you currently using that you paid for? 4. From what I've seen there are two different ways that you can try to make money. Either make a product that people really need NOW and try to hit a home run and make a couple of hundred thousand dollars and if possible sell it to someone else before you reach market saturation. Or try to make try to link the product to a service. If you can make a service and make $10 profit then you only need 500 subscribers and you'll make a good living.
- skuvnar 17y agowow this is really great advice. Currently building a educational game but having a bit of trouble of how to market my software. How effective, in your opinion, is google adwords?
- patio11 17y agoI make about a starting programmer's salary (for this neck of the woods) with Bingo Card Creator. 90% of the value is not created in the IDE. If you really understand that, you'll do fine.
- brc 17y agoYes you can make a lving, and it can be a good one. I make a fulltime living selling my own software. I have no boss and set my own hours, which are either insane or lazy-to-the-bone, depending on how I feel. The thing you have to remember is that the 80/20 powerlaw distribution seems to be welded to this area. 80% of the money in your niche will go to 20% of the apps on sale. 20% of your products will make 80% of your income. 20% of your problems will cause 80% of your support load. And on and on. So when you find yourself on the wrong part of the 80/20 distribution, take steps to get yourself to the 'right' part. Oh, and discard your hackers 'everything must be perfect' mentality. Get it professional and stable, but most customers will probably not care how elegant the code is, or which platform you use. To make money you need to be solving their problems.
- braindead_in 17y agohttp://callgraph.biz http://callgraph.biz Have been working on this for the past year, it pays my bills right now. :)