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Leaked Contract between Coursera and U of Michigan Explains Possible Rev Models
- michaelrbock 13y agoSee pg 28 for revenue split (6-15% for UoM) and pg 40 for 8 possible revenue models.
- Myrmornis 13y agoWill we ever be able to use clear, concise language for these sorts of things?
- x0x0 13y agotl;dr: 3 monetization models, called as (i) coursera, (ii) university, and (iii) registered student. (i) coursera (pg 3): university builds the material, company monetizes it. 6 to 15% of gross rev to university: 6% for 3 mos, plus an extra 3% for every additional 3 mos the course runs (pg 28); plus 20% of gross profits. (ii) university (pg 3): university monetizes it and shares with coursera; the rev split (pg 28) is agreed on in a course development agreement for each individual course (pg 29). (iii) registered students model (pg 4): coursera appears to simply host material / run classes for registered students in the university. Other potential monetization (pg 40): certs to be purchased by end user; secure assessments (ie a test center); employee recruiting (employees can query perf by class); NB: employees have to send email through coursera and coursera appears not to share contact info; employee or university screening; human provided tutoring or manual grading; corporate/univ enterprise model; sponsorships; tuition fees Other interesting things: university keeps ip (pg 8) ps -- if anyone at coursera is bothered by this, I'll happily delete.