I believe this one came from McAdoo's talk at Startup school. The context was that you want to pick a market that's growing, instead of trying to create the mar

I believe this one came from McAdoo's talk at Startup school. The context was that you want to pick a market that's growing, instead of trying to create the market yourself. Then you have both the problem of building your company, and educating potential users. I think this is one of those pieces of advice that resonate more to those that managed to build something people want, but found that they were a big fish in a small pond.