Though I agree it's a dystopia for some (I'm working on a cooking start-up, I love to cook), it also is a saviour to many, and possibly to the environment. I w

Though I agree it's a dystopia for some (I'm working on a cooking start-up, I love to cook), it also is a saviour to many, and possibly to the environment. I was thinking earlier today that if they are just capable of getting people to use soylent twice a day for a hurried breakfast before work, and for many (like me) who work through their lunchtime, that would have not only a massive market. The thing is, how much of this is just the right marketing. Meal replacement drinks have been around forever, and though the name says it all, we don't believe that the product is actually a replacement for our meals, rather it's an occasional helper to get us to the next meal.