To put my slightly cynical hat on (one of my favourite hats) - the viral marketing video space is a popular one at the moment, since everyone knows how quickly

To put my slightly cynical hat on (one of my favourite hats) - the viral marketing video space is a popular one at the moment, since everyone knows how quickly video content can spread - especially when it's entertaining and/or novel, and marketers would love to reach those kind of audience sizes with their brands. There are also a great number of video producers out there - often relatively young folks who keep in tune with what's popular online, stay current on technology trends, and would love to earn their income by creating and selling videos which advertise brands (Dominos) and products. So, these folks - their raison d'être is to produce videos which promote a brand and spread virally - and to achieve that, they need to 'feel' unique, but the catch is that they generally need to display the branding quite prominently in the content. Here's a similar situation: http://www.livescience.com/23150-seagull-video-hoax.html http://www.livescience.com/23150-seagull-video-hoax.html To me, I'd suspect both are viral marketing, if well disguised - and even if they're not, I'd suspect that viral video marketers are going to become more sophisticated at making videos 'appear' to be genuine / user-generated / found footage. One question that springs to mind with this one is: if Dominos were beta-testing this, would they have the operator wear the Dominos delivery uniform? Either way, they're fun to watch.