> ...games isn't an operations business, it's a hits business. It depends on the game. Low-engagement games like Zynga titles are definitely hits businesses. H

> ...games isn't an operations business, it's a hits business. It depends on the game. Low-engagement games like Zynga titles are definitely hits businesses. However, game companies are starting to figure out that hits aren't sustainable. You have to create lifestyles that make people say, "I'm a X game player," not just "I play X game," and that means exceptional, reliable game experiences that extend outside the game. Creating a great Games as a Service company REQUIRES really awesome operational expertise. Game studios and publishers that want to provide those kinds of experiences really do need to have solid operations, and not just in their technology. The entire experience, from their support to their online presence to their in-person events, has to be buttoned up tight.