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I was asked to renew our expiring VS licenses at my previous role, and was all but paralyzed by the bevy of options and bundles available. What is the motivati
by hkmurakami 13y ago
I was asked to renew our expiring VS licenses at my previous role, and was all but paralyzed by the bevy of options and bundles available.
What is the motivation behind having 10+ bundle and service options? Is it to trick us into buying the wrong thing, then forcing us to buy other addons that we initially didn't realize we needed? Is it an attempt to maximize sales by offering tons of bundle options to extract the maximum value out of the variety of customer needs that exist out there?
I guess shops that are even looking to buy VS are so locked into VS that we will spend the cognitive energy to figure out where the best value is for our needs, but this current method just doesn't seem elegant or efficient to me.
- forgotAgain 13y agoWhat is the motivation behind having 10+ bundle and service options? Maximize revenues. The trick is that many users will opt for the most expensive option because they don't understand or are intimidated by the marketing / licensing material and therefore make the safest choice. If you don't know what you need ( and most large corporate shops don't) you buy everything. Having lower priced options mostly serves to hide the true costs of the product.