http://search.yahoo.com/search?p=better+business+bureau+chicago&fr=yfp-t-501-s&toggle=1&cop=mss&ei=UTF-8 http://search.yahoo.com/search?p=better+business+bureau

http://search.yahoo.com/search?p=better+business+bureau+chicago&fr=yfp-t-501-s&toggle=1&cop=mss&ei=UTF-8 http://search.yahoo.com/search?p=better+business+bureau+chic... If a search is so high up and allows people to post comments and the first comment someone sees is a complaint people will jump on the bandwagon thinking this is the proper place. Edit: The top result also has similar 'reviews'.