>That's not the case with the microtransaction free-to-play model -- they need you to play the game, to feel a need to play the game. Zynga focuses on mechanic

>That's not the case with the microtransaction free-to-play model -- they need you to play the game, to feel a need to play the game. Zynga focuses on mechanics that promote habits, but to say that's the only approach incentivized by F2P is a pretty myopic view of the market. The F2P model incentivizes addictive gameplay more than other genres, but it's not like building an addicted game was a bad thing pre-F2P. Valve's DOTA 2, for instance, has largely identical gameplay to its 100% free Warcraft 3-based ancestor (tangentially, Team Fortress 2 isn't much of a skinner box either).