It's so weird, Zynga started auspiciously with a core team of some amazingly season develepors and rather than building up an amazing portfolio suddenly ended u

It's so weird, Zynga started auspiciously with a core team of some amazingly season develepors and rather than building up an amazing portfolio suddenly ended up doing...well, nothing good. The writing has been on the wall for a while, if we even see Zynga make it through this year I'd be surprised. You can't assume you're going to win by just thinking 'this will appeal to the masses', you need a hook to engage them. FarmVille worked because people enjoyed it, not the concept, you can't try and shovel the same shit twice. Plus, Draw Something was a dumb purchase. A great game with low revenues destroyed by high ads and shitty backed service. It was doomed to failure and a massive waste of money that they were too young to afford to risk.