That's a good observation. I didn't consider the cost of converting signups to paying customers though, as in my experience, the cost is little to non (when tal

That's a good observation. I didn't consider the cost of converting signups to paying customers though, as in my experience, the cost is little to non (when talking the type of SaaS products in the report). But in a scenario where there is significant cost pr acquisition, then the point is very valid. I think jasonkester below nailed it when stating if you need to interact individually with customers or in any other way have significant expense supporting trials, then that's really something to address. Again, at least in these kinds of products, obviously it does not apply to enterprise etc.