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> "The reason? Mobile" I don't buy this at all, nor do I believe that this is a It seems like everyone blames everything on either the economy or a shift to m
by ignostic 13y ago
> "The reason? Mobile"
I don't buy this at all, nor do I believe that this is a
It seems like everyone blames everything on either the economy or a shift to mobile these days. Intel, Microsoft, EA, and now Zynga. All of this despite the fact that dekstop traffic has remained steady or grown, even in the last two years. Yes, more people are accessing the web via mobile, but it's still only 15%. [1]
Do you see Activision-Blizzard and Steam talking about how mobile is stealing their lunch? Nah, they're too busy eating Zynga and EA's lunches.
I have yet to see any data showing that EA or Zynga are shrinking based on forces beyond their control. I bet the guys on /r/gaming - annoying though they can be - could give you a better idea than journalists who buy the PR lines. This isn't some totally-unforeseen and cataclysmic surge to mobile.
We're talking about a company with a reputation for churning out unoriginal copies of smaller/indie games. THAT is their problem. If Zynga wants to grown, they must focus on original and high-quality games. Costs and risks are much higher, but that's what people are willing to pay real money for.
[1] http://searchengineland.com/report-mobile-traffic-to-local-sites-growing-faster-than-total-internet-now-at-27-percent-158139 http://searchengineland.com/report-mobile-traffic-to-local-s...