4 ms·
This may be common knowledge to some, but it wasn't to me: I complained about titles to a friend who writes for a pretty big site, and she pretty much admitted
by moogleii 13y ago
This may be common knowledge to some, but it wasn't to me: I complained about titles to a friend who writes for a pretty big site, and she pretty much admitted that the author's don't really pick/control the titles. The editors do, and it really is pretty geared for link bait.
- dragonwriter 13y ago> [...] the author's don't really pick/control the titles. The editors do, and it really is pretty geared for link bait. Note that this practice is much, much older than the internet; hyberbolic headlines sell newspapers as well as driving people to click on links, and headline writers have been taking that into consideration forever.