He's including blogging as part of social media, which I think is accurate. Blogging seems to work best when it's used with Twitter as a conversation medium, r

He's including blogging as part of social media, which I think is accurate. Blogging seems to work best when it's used with Twitter as a conversation medium, rather than just a place to post stuff without listening to what people have to say. Zappos is big now, but they weren't always big, and I don't have any reason to not believe their CEO when he says that Twitter has been a big part of their success. The Nike example was weak, I agree. But the Rubbermaid thing is a good example of using social media...just because they hosted those reviews on their site doesn't mean that it's not social media. Here's another example that he missed: Yelp. In areas where Yelp membership is high, it has a big influence on local businesses. I agree that some of the sites you listed probably don't have a big impact on the bottom line, but to write off social media entirely because some of the social media sites are time-wasters with no ROI is a mistake.