I've been into strategy for 15+ years. In my humble opinion this Product > Strategy > Business Model is suitable for the current bunch of feature start-ups tha

I've been into strategy for 15+ years. In my humble opinion this Product > Strategy > Business Model is suitable for the current bunch of feature start-ups that aspire to be acquired by big cos. If you want to do it right, then it is the other way around. 1. You check the market you want to compete/be in. 2. Then you understand which business models work and which don't and why. You choose several to start with. 3. Then you define your strategy, i.e. What do I need to do to disrupt current market leaders? 4. Then you develop product(s) that fit your strategy and business models. So if you want to do smth serious the right sequence is Market > Business Models > Strategy > Product(s)