Always try to think of alternative ways to sell/market your product. How products are sold in any market is defined by incumbents; to get through them, and stan

Always try to think of alternative ways to sell/market your product. How products are sold in any market is defined by incumbents; to get through them, and stand out, you will always have to go a different route. Don't rely on the press to sell your product; it is almost always unsustainable.