Start with something drastically different, much simpler and even slightly controversial. "Yet another yelp" or "yet another social sharing site" is not going t

Start with something drastically different, much simpler and even slightly controversial. "Yet another yelp" or "yet another social sharing site" is not going to cut it. Instead of food, let people rate quality of restaurant toilets. There is a wisdom that you can judge quality of establishment by the condition of their restrooms. I found it to be true in vast majority of cases. Then - migrate this review model to hotels and other businesses. Be the first, attract attention and be useful and unique. Gleb