> but I don't see at all how this their "job". You are ignoring Google's customers, those of us paying for advertising. If Google's content (it's search resu

> but I don't see at all how this their "job". You are ignoring Google's customers, those of us paying for advertising. If Google's content (it's search results) goes south, then the value in advertising goes down. This is how advertising works. People don't go to Google to see advertising. They go to find things. I pay to appear when the best the web has to offer isn't good enough. It also works wonders when someone is searching for something because they trust google's content, and is actually looking to buy, so they specifically look at the advertisements knowing these are places they can pay for a service. And yes, I'm giving money to Google, essentially hiring them to provide that service. And that service is not merely to show advertisements, but rather to show advertisements beside excellent search results. The same way the rest of advertisement works in every other medium. I pay for advertising on radio at certain times because of the reach, and this reach is based not on advertising, but on the quality. So I have a direct monetary incentive to ensure the quality of the content my advertising surrounds. Of course, that also means Google has a directly responsibility to ensure the quality of the search as well, because that's what they are selling to me.