IMO it started to degrade pretty quickly once the 2003-2005 cohort started to have babies. That pushed extended family, etc. to join to see baby pictures, etc.

IMO it started to degrade pretty quickly once the 2003-2005 cohort started to have babies. That pushed extended family, etc. to join to see baby pictures, etc. But I agree somewhat about the apps too, especially the way the games were introduced (when I think about how much I know about some of my friends' mafia wars habits vs. how much I care...) This all happened at about the same time, though, and it all fits under the umbrella of the (sensible, from FB's standpoint) strategy of "grow as large as possible."