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For website monitoring, a big part of the reason that people buy is trust, not necessarily ease of signing up. When you're running a commodity business at scale
by rfelix2121 13y ago
For website monitoring, a big part of the reason that people buy is trust, not necessarily ease of signing up. When you're running a commodity business at scale, you'll also find that more and more users will sign up for free accounts repeatedly over time instead of paying you money, which is yet another reason to require credit cards for free trials.
When you're doing most things yourself, like me, the goal is to get a specific type of customer (not every customer is a good customer for you, some types are a bigger drain on support resources than others), and the easiest way I've found to get those is to require a credit card for the trial. That might mean that I have less users overall, but I end up with the ones that I want.
- kybernetikos 13y agoI see. I'd assumed that you were competing primarily on ease of use and pleasant UX, which if that were the case, you'd want potential customers to see what you are doing. If it's actually about trust, it sounds like word of mouth is actually more important to you. It just seems a shame that you'd be extremely unlikely to get my business (assuming I were looking for such a service) simply because I wouldn't be able to evaluate your service without handing over data that I'm loathe to spread around, particularly for services I might not actually want. [By the way, another model that might work for website checking as well as restricting the number of sites is delaying the notifications on the free account after the first week. Anyone who really wants the service almost certainly needs the notification immediately. It also gives you another excuse to email them 'by the way, your premium notification speed add on is expiring, upgrade to a full account to keep your instant notifications....]