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For those requiring a credit card for trials, how are you tracking metrics/conversions? Since the conversion happens when the trial ends, which is an event dis
by nirvdrum 13y ago
For those requiring a credit card for trials, how are you tracking metrics/conversions? Since the conversion happens when the trial ends, which is an event disconnected from your customer's browsers session, none of the JavaScript/cookie-based 3rd party software will be able to be capture that event. Some do have a backend API you can call if you can identify the user (e.g., KissMetrics & MixPanel both have this), but others do not (e.g., AdWords and Optimizely).
- rfelix2121 13y agoI'm writing an app specifically to help with this. You can sign up on the bottom of the original blog post. :)
- nirvdrum 13y agoThanks. I read the article, but completely blocked out that blue box. There's so much hawking of eBooks and such that I skip over that stuff now.