Well, at least one person said it! ;) I signed up for a free trial of bigcommerce to compare it to another e-commerce platform. I signed up and just never got

Well, at least one person said it! ;) I signed up for a free trial of bigcommerce to compare it to another e-commerce platform. I signed up and just never got around to using it. And then bigcommerce sent me a customer service email titled "Need some inspiration?" with examples of how other companies are using the service, three days later "Hear from other successful online merchants" with case studies of successful bigcommerce entrepreneurs. Finally I received "Your trial is almost over — give me a call to keep your store" from their customer service rep, I'm sure this too was automated but I did end up on a telephone call with their regional sales rep and I'm now a paying user. So it absolutely does work and you can provide value to trial users if you schedule your emails and the content of your emails correctly.