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This strikes me as dangerous advice that's very business centric instead of focusing on how customers think and act. Contrary to what every business owner wants
by arkitaip 13y ago
This strikes me as dangerous advice that's very business centric instead of focusing on how customers think and act. Contrary to what every business owner wants to believe, their business isn't particularly amazing or magical and customers have no problems abandoning them during evaluations if there's the slightest conversion obstacle. Not letting customers try out your service before entering credit card details? Yeah, that's a major obstacle. Better check out the competitor's product that's easier to use.
- TazeTSchnitzel 13y agoRequiring credit card details is a good way to make people distrustful of you. In my case at least, I am extremely wary if I'm asked for them, because it always seems that the free trial is not actually free and the site owners want me to not come back but end up being billed unwittingly.
- Ntrails 13y agoI agree wholeheartedly. Often I will auto-cancel subs immediately after sign up to make sure paying is a conscious choice, but will discover they've considered this as a possibility. So the 30 day free period is instantly ended when I cancel the auto billing part way through. That may be a gripe of my very own, however.