The way Facebook advertising works, it bumps the spamming potential of a ‘Like’ up a notch. A ‘Like’ on a product or service will make a paid story visible not

The way Facebook advertising works, it bumps the spamming potential of a ‘Like’ up a notch. A ‘Like’ on a product or service will make a paid story visible not just to the person who liked it, but also to their friends. Inevitably, there is an entire industry working non-stop creating low quality, emotionally appealing content that gets ‘likes’ from gullible users. This is so true. I believe Google's efforts to stop spammy SEO made SEO a good thing for users. This is extremely hard to stop in Facebook when social media people know how effective (in the number of likes) emotionally appealing content (read overused pictures of something cute happening) can be to a large percentage of people. These people don't seem to engage with the companies behind these posts but they do get promoted and eventually that's all you will see. I'm not a Twitter user but I'm wondering what will the effect be for its users.