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I'm not sure the conclusions are very different. Yes, in this report, you get more customers if you don't ask for credit-card upfront. But, those 120 signups y
by senko 13y ago
I'm not sure the conclusions are very different. Yes, in this report, you get more customers if you don't ask for credit-card upfront.
But, those 120 signups you get from 1000 trial signups, meaning, for each signed up customer you need to support over 8 trials (support here means your time and to a lesser extent, your service's resources).
For the 60 signups in the case where the credit card was asked upfront, there were 200 free trial signups, ie a bit over 3 trials per customer.
So which is better depends on how much money (or time) you invested in getting the 10000 interested visitors to site (prior to them signing up), and how much money (ie. time and other resources) you need to spend to get them to become paying customers.
- rfelix2121 13y agoRight. The conclusions actually seem to be the same. Another point: Having more customers (at any cost, haha) isn't always what you want. Less customers who are actually happy to pay me money for my product > More customers who don't care about the product as much, or at all.
- MortenK 13y agoThat's a good observation. I didn't consider the cost of converting signups to paying customers though, as in my experience, the cost is little to non (when talking the type of SaaS products in the report). But in a scenario where there is significant cost pr acquisition, then the point is very valid. I think jasonkester below nailed it when stating if you need to interact individually with customers or in any other way have significant expense supporting trials, then that's really something to address. Again, at least in these kinds of products, obviously it does not apply to enterprise etc.