This article entirely misses the point: the author is not Facebook's market. And this is why Facebook will be a long-term feature of the Internet - because it

This article entirely misses the point: the author is not Facebook's market. And this is why Facebook will be a long-term feature of the Internet - because it actually works exactly the way most people want to communicate. So it doesn't scale to the networking needs of an entrepreneur or academic. That's really not what it sets out to do.