Great article. I have to take issue with this though: "While Google actively tries to thwart SEO scamsters" Google has monetised SEO and actively encourages b

Great article. I have to take issue with this though: "While Google actively tries to thwart SEO scamsters" Google has monetised SEO and actively encourages bad SEO through SEM. You've got this strange case of Google creating shitty search results through Adwords and SEM which devalues their core product. Looks like FB and other social platforms are suffering a similar issue. Ads are creating a frothing steam of noise which is drowning out quality content.