Completely agree. Most every point he makes doesn't apply to my use of Facebook. The one that is interesting is his comparison to Google and SEO. In Google's w

Completely agree. Most every point he makes doesn't apply to my use of Facebook. The one that is interesting is his comparison to Google and SEO. In Google's world there are three players: (1) the searchers, (2) the advertisers and (3) the black hats who try to game the system. Unfortunately for Facebook, (2) and (3) are the same, so the people they make money from are also the people who are degrading the system. They don't have Google's luxury of cracking down hard on (3) because that's who their income comes from, which ends up sucking for the rest of us.