"I don't want to have to make a decision every time I want to share a link to something interesting about what subset of friends I'm sharing it to." The point

"I don't want to have to make a decision every time I want to share a link to something interesting about what subset of friends I'm sharing it to." The point is that it is not about poster comfort, but others comfort - you think that you post something interesting and worth sharing but that might not be an impression of your friends, who might like 20% of your posts, maybe on a given subject, and they don't want to unfollow you. Your friends are your friends, so there is not reason to unfollow someone, I would prefere to be able to unfollow from certain types of posts (jokes, funny cat picures, stuff funny for hackers, whatever). The article advocates that there should be an easy way to say "that's not interesting for me" without unfollowing given person. I think FB misses something like Dislike button, that would tell FB that I am not interested in a given subject.