Not really. I think marketers like the concept of being able to close the loop on display advertising, like posters and store shelves, but it's pretty infrequen

Not really. I think marketers like the concept of being able to close the loop on display advertising, like posters and store shelves, but it's pretty infrequently used. The friction of it not being native to any OS is pretty high. I was in a meeting where a marketing group wanted to implement it all over the place. I shut it down by going around the office and asking if anyone in the office even a) knew what it was, and b) had ever used it. About 1/4 had heard about it, but nobody had a clear understanding of how to use it or had ever actually scanned one.