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This screams marketing and engineering not being able to clearly communicate the problem statement. The problem statement was given to engineering as "How do we
by TheBiv 13y ago
This screams marketing and engineering not being able to clearly communicate the problem statement. The problem statement was given to engineering as "How do we get a QR code inside of this handle thing?", when I am guessing their actual question was something like "How do we get the shopper to engage with our digital marketing efforts?"
I for sure know there are times when marketing has a clear thing of what they want, and you are not allowed to brainstorm the pro's and con's; but the con's seem to far outweigh the pro's in this specific strategy.
You're telling me that the shopper would have to contort their phone an unnaturally specific angle just to scan a QR code. Now the problem statement is back to the marketing team of "How do I tell the shopper to contort their phone at this angle?". I doubt that the marketing folks will like this being back on their lap.
- Untit1ed 13y agoI'm not sure if I missed something, but the top answer says: The question is what happens here. The theory behind it is pretty easy and the good thing is, it explains what you have to do from any (meaningful) viewpoint. Let's use a simple cylinder graphic as example to explain what I mean I'm pretty sure his example is at a contorted sideways angle because it demonstrates that you can line it up from any angle. The OP in the question could reasonably expect that the customer will be facing the handle from directly behind it when they push the trolley, and adjust his maths accordingly.
- TheBiv 13y agoI do not know either. But lets assume that unknown you pointed at is true. What I do know is that if I look at the end result from a lay persons perspective, it will look "weird". Weird meaning it doesn't look like a normal QR code. This will result in the same thing I initially mentioned in that marketing will have to communicate to the shopper that they can use this just like a normal QR code, which is a communication problem, not a tech problem.
- deleted 13y ago[deleted]
- NegativeK 13y agoOnly if you subscribe to the "throw the project over the wall" mentality.