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While it may be the case that this version of their homepage has been tested to yield the best conversion, that seems completely irrelevant to my point: "the Ba

by raylu 13y ago

While it may be the case that this version of their homepage has been tested to yield the best conversion, that seems completely irrelevant to my point: "the Basecamp homepage does a very poor job of communicating what it is".

timjahn 13y ago
If the Basecamp homepage did a very poor job of communicating what it is, I find it hard to believe it would yield the best conversion.
- raylu 13y ago
  You find it hard to believe that people would pay for things without understanding what they are? I don't understand your premise. Do you honestly think the Basecamp homepage communicates what it is? As stated earlier, the description could apply just as well to Dropbox, MediaWiki, or Eventbrite.