Absolutely. Diametrically opposed to the law of Jante is the fact that Norway has had, for many years, a strong entrepreneurial spirit; being a founder (gründer

Absolutely. Diametrically opposed to the law of Jante is the fact that Norway has had, for many years, a strong entrepreneurial spirit; being a founder (gründer) of a small business is seen as a point of pride, whether it's a novel scientific invention or a "mom and pop" store selling hand-made goods. I think it's something that resonates with the self-image/myth of Norwegians being hardy pioneers, going back to Amundsen racing Scott to the North Pole and so on. (The book mentioned in the article refers to Vikings, so there is that, too.)