| I prepare for this question directly by perusing | the company's website and Wikipedia page, if they | have one, along with doing a little basic research

| I prepare for this question directly by perusing | the company's website and Wikipedia page, if they | have one, along with doing a little basic research | on the industry before I go into an interview. The problem is that this seems more like telling them what they want to hear (or at least what you want them to hear) rather than the truth. The problem is that the truth ("I'm looking for a job, this is a job, and the company seems interesting and like it treats its employees well") isn't necessarily what they want to hear, because it's boring and doesn't stand out. | The real way to answer this is to start asking them | questions about their business needs and have a short | conversation about it. To me, turning around and answering with a question comes across like I'm trying to dodge or deflect the question.