I have a feeling the founder doesn't completely understand the "Lego market". Mainly selling sets for retail and missing parts replacement. "Q: Can I buy the s

I have a feeling the founder doesn't completely understand the "Lego market". Mainly selling sets for retail and missing parts replacement. "Q: Can I buy the set if my kid wants to keep it? A: Yes. if your child loves the set and want to keep it, you can easily purchase it in your My Account page. You will be charged the retail price of the set and will get the next set in your queue."[1] One of the sets available is "Green Grocer" set number: 10185-1. If you head over to Brickpicker the current used value is $544.75. The U.S. retail price was $149.99, if Pleygo charges the retail price these sets yield a huge profit. A friend that buys/sells used Lego bought a Green Grocer for $150 from a family and it was sold on ebay for ~$500, so the price on Brickpicker is relatively accurate. --- "Q: What happens if my kid loses a piece? A: No worries - we understand that pieces can get lost during play. Our plans include a guarantee so that you will not be charged if normal loss occurs."[1] I don't know what constitutes "a normal loss" but this could be very costly for Pleygo. There are certain parts that are set specific and cannot be ordered from Lego (many licensed products Star Wars, Harry Potter, etc). You can buy these pieces on the used market but are very expensive. The biggest loss would be MiniFigures (the Lego people); there is a huge market for figures and their accessories. Especially for those that come with large sets as there is no other method to acquire them. The only way to remedy (other than not shipping figures) would be to charge market price for replacement. I think it would be difficult for the company to justify to regular customers that the "Lego guy" they lost would cost $20-$40 to replace. Though for a collector, even paying $10 with free shipping would be great. I think the idea is great but have a feeling over time will be overrun with collectors looking to replace pieces and buy discontinued sets for original retail. [1] http://www.pleygo.com/questions/ http://www.pleygo.com/questions/ [2] http://www.brickpicker.com/bpms/set.cfm?set=10185-1 http://www.brickpicker.com/bpms/set.cfm?set=10185-1