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SEO agencies are dying and so are SEO "experts", it's an industry that is now 95% bullshit. There was a time when optimizing worked because site structure and c

by wyck 13y ago

SEO agencies are dying and so are SEO "experts", it's an industry that is now 95% bullshit. There was a time when optimizing worked because site structure and content was very poor. This is no longer the case, the web has evolved and most sites are already SEO "friendly" right out of the box. It's such simple stuff that no expertise is typically required. Google is essentially emulating the end user, so cater to the user instead of chasing Google's tail. It's Google's job to figure out what the good content and relevant links are, literally and financially, so plan for the long term and let them figure it out. ps. There are some markets such as large e-commerce/products/multi-location/etc that do need expertise especially if they messed it all up, but most consulting consists of "make friendly urls" and "write good content that people actually want to see".

mhoad 13y ago
95% agree with exactly this. I am more or less done with consulting personally for this reason. In fact as of last month I actively quit my consulting job and moved to South East Asia to work on development and start up ideas full time without any distractions and without crazy living costs. I can't remember the exact link at the moment but I remember reading something from patio11 where he was saying that the reality is that unless you have absolute mega $$$ to spend then every SEO you can afford is going to give you advice like the above because so much of the industry is based on bullshit and regurgitated blog posts that someone came across. All of the good ones are already off doing their own thing or are simply out of your price range. The one thing I do disagree with is that there is no longer advice that goes beyond the level that you just described. Believe me when you get to a certain level of this it goes way beyond that. Go and ask 90% of SEOs how to map out the ideal IA of a large dynamic website for example.

by wyck 13y ago

mhoad 13y ago

95% agree with exactly this. I am more or less done with consulting personally for this reason. In fact as of last month I actively quit my consulting job and moved to South East Asia to work on development and start up ideas full time without any distractions and without crazy living costs. I can't remember the exact link at the moment but I remember reading something from patio11 where he was saying that the reality is that unless you have absolute mega $$$ to spend then every SEO you can afford is going to give you advice like the above because so much of the industry is based on bullshit and regurgitated blog posts that someone came across. All of the good ones are already off doing their own thing or are simply out of your price range. The one thing I do disagree with is that there is no longer advice that goes beyond the level that you just described. Believe me when you get to a certain level of this it goes way beyond that. Go and ask 90% of SEOs how to map out the ideal IA of a large dynamic website for example.