3 ms·
I am definitely on the side which thinks comparing purchases to a daily cup of coffee is bad. It evokes negative associations in me and I have to assume that i
by tankbot 13y ago
I am definitely on the side which thinks comparing purchases to a daily cup of coffee is bad. It evokes negative associations in me and I have to assume that it will in others, so it's not good marketing.
I understand what they're trying to say, but it just feels like the wrong way to go about it.
However, I really like the way you phrased it: "It's not enough money for you to think hard about dear, don't hurt your head with the math and just go for it."
Drop the slightly condescending tone and I think that is a winner!
"It's not enough money for you to think hard about it. Don't bother with the Math and just go for it!"
I like this, for whatever reason. It's honest and direct?
- famousactress 13y agoThe condescending tone was there because I find the tactic wildly condescending.
- tankbot 13y agoI realize that. I just meant that, without the condescension, the way you summed it up actually sounded like a marketing statement I could connect with.
- famousactress 13y agoSure, but dollars to donuts your ad copy won't convert well. It comes too close to explaining the psychological exploit being used, which will unravel it's effectiveness.
- benjamincburns 13y agoIt still reads with a very condescending tone to me. You're essentially telling me that you've made the decision for me with the implication that I'm not capable of doing it myself. It's even more condescending when we're quibbling over something so insignificant as to cost less than a cup of coffee. The honest and direct way to sell something is to sell the thing on its own merits, not to try to get me to short-circuit my own decision-making.