Microsoft's "the third is charm" strategy is wldely known for year and tolerable since consumer is pretty much locked in by office software, and Microsoft knew

Microsoft's "the third is charm" strategy is wldely known for year and tolerable since consumer is pretty much locked in by office software, and Microsoft knew about this. It is until apple spoiled consumer with perfection and true use friendliness that made the contrast that Microsoft product along with the "beta" testing with paid product is no long bearable. Still, Microsoft can afford this lossy strategy because they knoe nobody can really stop using office.