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The monthly costs on personal 'tools' are a material issue. There are a tools like CodeClimate or Creative Cloud that I think people are not using personally b
by mtkd 13y ago
The monthly costs on personal 'tools' are a material issue.
There are a tools like CodeClimate or Creative Cloud that I think people are not using personally because the costs are too high.
I believe, with tools like that, that if you make the 'personal use' fee trivial you get a wider base that will go on to introduce it commercially at work - so you net more over time.
20 years ago, as a student, I made this case to IBM on OS/2, I won 'letter of the month' in the internal magazine - they didn't change the pricing for personal use.
- lsc 13y ago>I believe, with tools like that, that if you make the 'personal use' fee trivial you get a wider base that will go on to introduce it commercially at work - so you net more over time. I believe this is a bigger part of why apple has recently won (and why that win is not permanent) than people think. When I was a child? the public schools usually had (presumably subsidized by apple) apple computer labs. The thing is? it's /hard/ to transition those "personal use" folks into 'business use' folks. outside use as workstations at trendy places, apple /still/ isn't in corporate the way microsoft is. My own company has a similar problem; I don't really have any products appropriate for the 'serious business' customer, save for co-location, and my co-location is ridiculously low-margin, which is the opposite of what you want to do for your 'serious business' product.