You're right. It was totally rude and unnecessarily abrasive, and I do genuinely apologize. But I still feel strongly about the use of this argument. > And nob

You're right. It was totally rude and unnecessarily abrasive, and I do genuinely apologize. But I still feel strongly about the use of this argument. > And nobody is suggesting putting the latte analogy as advertisement on the front page of services. But that's exactly what soooo many people do. It's a well-supported fact that in the absence of other indicators people will use price to estimate the quality or value of a good. That means that if I don't know much about your product offering, your price is one of the biggest things I take into account when deciding how good it is and whether or not to buy. If you put a cup of coffee in my mind as something with which I should compare your product in such a way as to suggest that my coffee is insignificant, I immediately think of your product as insignificant. If you then go on to tell me that your price is lower than the price of my insignificant coffee, I think of your good/service as lesser.