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What's weird about it though is that I've never seen these comparisons as belittling other products. They're merely using an easily-understandable point of comp
by nonrecursive 13y ago
What's weird about it though is that I've never seen these comparisons as belittling other products. They're merely using an easily-understandable point of comparison.
- Ntrails 13y agoI guess I tend to read the subtext of it as: You would spend $2 on just a cup of coffee. The entire concept is that a cup of coffee is a minor thing, you buy it practically without considering it's tangible benefit. It's supposed to shock you into thinking Wow they are right I should spend money on product x since it is less than this thing I buy out of habit more than for its value You can read it as a statement of "$2 is not very much money at all" - but then I have a problem with comparing unrelated products that simply happen to share a price point. "You'd spend 20 bucks going to the cinema, why would you not spend the same amount on a garden fork?" In the end the blogpost was suggesting that you cannot compare your product to a coffee, because you don't know how much I value that coffee beyond that I am willing to spend $2. This gives you no information about how I would value your service, because it is not a coffee based product being served to me with a smile.