Sensationalist Reporting There is something odd about the glossy way business mags display entrepreneurs as heroes and even more when they are tragic. It's par

Sensationalist Reporting There is something odd about the glossy way business mags display entrepreneurs as heroes and even more when they are tragic. It's part of the same hype culture that I despise. Growth Businesses Google is a technology and product breakthrough - Pagerank, GFS, BigTable, MapReduce, AdWords, Server Design etc. Amazon - Cloud Computing, Recommendation Engine. Facebook - Social Graph. These are deserving growth businesses that have built out a true market niche. I don't see the beverage market in that same category. Knowledge, Young People, Jobs Building a beverage like this is not like hiring and training Master Brewers from Weihenstephan in Bavaria or red wine experts from Bordeaux. Packaging juice bottles is a minimum wage job like any other. I don't see the armies of new employees that will be created in this market segment.