You're not seeing the end of the logic chain. You're also failing to see that there are reasons the people that make statements like this, make the statement.

You're not seeing the end of the logic chain. You're also failing to see that there are reasons the people that make statements like this, make the statement. * In your head, 2 pounds sounds insignificant to pay for anything(because it is). That's why you pay for the coffee. You think it's worth that. * You immediately associate their product with something useful, that enables you to work every day. You can barely make it without your coffee, and their product will similarly make your life much easier with it than without. * It wouldn't change people's perception nearly as much as you think. People don't get Starbucks thinking, "It's 2 pounds, what the fuck do I care", they get Starbucks thinking "It's my coffee, I want my coffee" It isn't about how you feel about your morning coffee. For one, you're not the center of the universe, obviously this comment is meant to be seen by thousands who don't have such a religious experience with their coffee. Second, if Starbucks had a way to magically teleport coffee through the computer screen, it STILL wouldn't change how people look at 2 pounds in relation to getting something they think is worth 2 pounds. These aren't people glorifying coffee, it's people making a value comparison to try and gloss over the risk that amounts to little(2 pounds) more than time.