Are you sure? I'd argue buying a physical item online and having it delivered is different in the consumer's mind than buying virtual downloads like music, tele

Are you sure? I'd argue buying a physical item online and having it delivered is different in the consumer's mind than buying virtual downloads like music, television series, etc. One can be held, consumed, worn, looked at, etc. The other is a potentially unbounded virtual expense. This isn't necessarily a logical way to look at it, it's a safe way to look at it because deep down we all know we don't feel the usual lightening of our wallets. So, I think we naturally set a higher bar for those "virtual" purchases we buy. There's also other factors, like us having foreknowledge of coffee. Coffee is coffee. Even when it's shit, it's still an okay experience and you still got your performance boost. That app though...who knows. They're all different. It's shiny and I want to buy it, but will I really ever open it?