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I don't know, I feel the same about my morning coffee. If Starbucks started offering coffee services online, people's perception of the product will change dram

by why-el 13y ago

I don't know, I feel the same about my morning coffee. If Starbucks started offering coffee services online, people's perception of the product will change dramatically. Suddenly the 2 pounds will look like a massive amount to pay for a 'cup of coffee'.

dylangs1030 13y ago
Are you sure? I'd argue buying a physical item online and having it delivered is different in the consumer's mind than buying virtual downloads like music, television series, etc. One can be held, consumed, worn, looked at, etc. The other is a potentially unbounded virtual expense. This isn't necessarily a logical way to look at it, it's a safe way to look at it because deep down we all know we don't feel the usual lightening of our wallets. So, I think we naturally set a higher bar for those "virtual" purchases we buy. There's also other factors, like us having foreknowledge of coffee. Coffee is coffee. Even when it's shit, it's still an okay experience and you still got your performance boost. That app though...who knows. They're all different. It's shiny and I want to buy it, but will I really ever open it?
quaunaut 13y ago
You're not seeing the end of the logic chain. You're also failing to see that there are reasons the people that make statements like this, make the statement. * In your head, 2 pounds sounds insignificant to pay for anything(because it is). That's why you pay for the coffee. You think it's worth that. * You immediately associate their product with something useful, that enables you to work every day. You can barely make it without your coffee, and their product will similarly make your life much easier with it than without. * It wouldn't change people's perception nearly as much as you think. People don't get Starbucks thinking, "It's 2 pounds, what the fuck do I care", they get Starbucks thinking "It's my coffee, I want my coffee" It isn't about how you feel about your morning coffee. For one, you're not the center of the universe, obviously this comment is meant to be seen by thousands who don't have such a religious experience with their coffee. Second, if Starbucks had a way to magically teleport coffee through the computer screen, it STILL wouldn't change how people look at 2 pounds in relation to getting something they think is worth 2 pounds. These aren't people glorifying coffee, it's people making a value comparison to try and gloss over the risk that amounts to little(2 pounds) more than time.
carlob 13y ago
2 pounds are extremely expensive for a cup of coffee. In Italy, where you don't usually sit down for an espresso it's about 25% of that or .6-1 euro (depending on the city and the area). OP is making the point that he doesn't pay for the coffee, but for the internet café.

by why-el 13y ago

dylangs1030 13y ago

Are you sure? I'd argue buying a physical item online and having it delivered is different in the consumer's mind than buying virtual downloads like music, television series, etc. One can be held, consumed, worn, looked at, etc. The other is a potentially unbounded virtual expense. This isn't necessarily a logical way to look at it, it's a safe way to look at it because deep down we all know we don't feel the usual lightening of our wallets. So, I think we naturally set a higher bar for those "virtual" purchases we buy. There's also other factors, like us having foreknowledge of coffee. Coffee is coffee. Even when it's shit, it's still an okay experience and you still got your performance boost. That app though...who knows. They're all different. It's shiny and I want to buy it, but will I really ever open it?

quaunaut 13y ago

You're not seeing the end of the logic chain. You're also failing to see that there are reasons the people that make statements like this, make the statement. * In your head, 2 pounds sounds insignificant to pay for anything(because it is). That's why you pay for the coffee. You think it's worth that. * You immediately associate their product with something useful, that enables you to work every day. You can barely make it without your coffee, and their product will similarly make your life much easier with it than without. * It wouldn't change people's perception nearly as much as you think. People don't get Starbucks thinking, "It's 2 pounds, what the fuck do I care", they get Starbucks thinking "It's my coffee, I want my coffee" It isn't about how you feel about your morning coffee. For one, you're not the center of the universe, obviously this comment is meant to be seen by thousands who don't have such a religious experience with their coffee. Second, if Starbucks had a way to magically teleport coffee through the computer screen, it STILL wouldn't change how people look at 2 pounds in relation to getting something they think is worth 2 pounds. These aren't people glorifying coffee, it's people making a value comparison to try and gloss over the risk that amounts to little(2 pounds) more than time.

carlob 13y ago

2 pounds are extremely expensive for a cup of coffee. In Italy, where you don't usually sit down for an espresso it's about 25% of that or .6-1 euro (depending on the city and the area). OP is making the point that he doesn't pay for the coffee, but for the internet café.