The problem is the FX - and as others have pointed out, this isn't a problem that is necessarily unique to Pin (However, Pin are providing a common retail rate)

The problem is the FX - and as others have pointed out, this isn't a problem that is necessarily unique to Pin (However, Pin are providing a common retail rate). It's $50/month. $0.30/transaction. Then 3% and then another 4% for the FX. Then maybe you pay your EC2 bill, or your Adwords account, or your oDesk freelancer and that's another 4-5% on the way back. If you're doing a large volume of small transactions you'll be racking up ~15% just in fees. If you manage to change that to fewer larger transactions, you might get that to 8-9%. However, even though the % is slightly healthier it's now serious money ($1,000s). Once you get into that camp having a US entity (or whatever) starts to pay off. Meanwhile, your US-based competitors are doing a flat $0.30 and 2.9% with Stripe (That's just off the bat! Your bigger competitors are using Braintree and probably getting sub 2% overall). Sounds like I'm hating on Pin. I'm not. Genuinely embrace that they're on the scene. Payments in Australia have been a world of hurt for a long time. This is a great first beachhead and getting this capability out there is fundamental.