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Why would you even target a market you wont profit in? Makes no sense. What Google did is simple: They saw that there is no money in search (ask around), and sa
by orangethirty 13y ago
Why would you even target a market you wont profit in? Makes no sense. What Google did is simple: They saw that there is no money in search (ask around), and saw that there was a lot of money in lead generation (advertising). They copied overture, and it grew.
- dredmorbius 13y agoGoogle's advertising business would be nowhere without its dominance in the search market. Google earned the right to dominate in advertising by becoming a compelling search engine. It's a lean-to, with both sides supporting the other. Pull either out, and it falls. For a lean start-up, building the consumer side makes the case for the business side.