I unconsciously ignore anything that isn't in the standard format that the normal results are presented in, a side-effect of so many "sponsored" links always be

I unconsciously ignore anything that isn't in the standard format that the normal results are presented in, a side-effect of so many "sponsored" links always being shoved to the top. There's the "crap at the top" that is almost never what I'm looking for, and then there's the real results, which is what I scan for.