What I don't get is why this guy (Bill, the entrepreneur) is always teetering on the brink of disaster. It says he was the manager of an industrial laundry fac

What I don't get is why this guy (Bill, the entrepreneur) is always teetering on the brink of disaster. It says he was the manager of an industrial laundry facility prior to being a cofounder of a soft drink startup. Those sound like wildly different roles. He could have just been totally over his head. The first startup I worked at hired a bunch of corporate IT execs and former management consultants to be executives. Their old jobs seemed more related to their new ones than the guy in the article, yet they were still totally out of their element. They always tried to spend their way out of a hole, which always put us further in financial jeopardy. It sounds like the guy in the article tried to manage his company by doing the same sort of spending.